Will certainly Adoasi, founder of Vitae London enjoys, with Richard Branson

Nationwide— Vitae London views, founded by Black business owner Will certainly Adoasi, is introducing a brand-new line of modular-interchangeable style watches on Kickstarter. The brand is backed by Richard Branson and Virgin Startup, as well as Richard was among the very first to buy and wear a Vitae London watch.


); The brand-new line, called Elmington, is available in both 36mm as well as 44mm face dimensions. Each dimension comes in a choice of 4 face shades (silver, blue, weapon metal grey as well as black) and also each watch can be gotten with compatible bands and also bezel (edge)– in a choice of silver, rose gold, and also gold. This implies you can create three different watches, to suit whatever you are wearing, from just one watch face.

The Elmington line, like every one of Vitae London enjoys, supports kids in Sub-Saharan Africa. As an example, for every Elmington enjoy acquired a child is gifted a Solar Light from local charity Pen to Paper Ghana. This suggests the youngsters don’t need to travel for hours or melt hazardous fuels in order to research at nights.

Will is passionate regarding producing watches that integrate classic as well as gorgeous layout with social justice. Coupling minimal ideas with fashionable modernity, Vitae watches are elegant, slim wrist watches that look excellent while also making a difference in the world.

The watches are named after the council estate (government housing) in South London where Will grew up. These modest starts motivated Will to develop a firm with social adjustment at its heart. His goal is to assist us all ‘live without restrictions’– whether we were birthed in the UK, or Africa, or anywhere else in the globe.

The line is offered solely with Kickstarter, with delivery of the watches in January 2020. For more information, see https://www.kickstarter.com/projects/vitaelondon/elmington-watch/

* Elmington Marble features Miyota GN15 Activity; date screen; and a marble toned dial.

* Elmington Chrono functions Miyota FS20 Motion; sub dials with stop-watch capability; and also weapon steel sunray dial.

* Elmington Midnight and also Sea models feature Miypta 1L45 activity; sub-dial with used; and also black/blue sunray dial.

Editor’s Notes:
Will Adoasi, founder of Vitae London is readily available for meetings, remark as well as articles.

For media questions, please contact Chantal or Dorothea at Panpathic Communications– [email protected]/ 020 8544 0091/ 07788 184 649 or [email protected]/ 020 8891 2669 Concerning Vitae London VitaeLondon

is an ethical watch brand that supplies fashionable, high quality watches at affordable costs. Within the company’s DNA is the wish to advance social justice.

Vitae London functions within a number of Sub-Saharan African districts to assist give kids accessibility to education. For example, with every watch sold from the brand-new Elmington collection a kid is gifted a Solar Light from regional charity Pen to Paper Ghana. This means the children don’t have to take a trip for hrs or melt harmful fuels in order to study at nights.

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