On Wednesday, as the US government began to send stimulus checks and direct deposit to most American adults who’ve filed their annual tax return, influencer-friendly brand Fashion Nova came prepared to try to take advantage of the situation.

“When That Stimulus Deposit Hits … Save Up To 80% OFF SITEWIDE. Use Code: STAYIN*). Shop ASAP,” read the mass texts people received and shared online. The texts also included a direct link to the Fashion Nova site.

The direct-to-consumer push during a time of crisis left a lot of people speechless.

People reminded the company that these checks are intended to help people going through financial hardships — who are having trouble paying for things like rent, food, and other common necessities. In recent weeks, unemployment numbers have spiked across the country.

“There’s people literally behind on their bills.. fashion nova has some nerve,” one person tweeted.