Celebrities including Hollywood superstars have urged Brits to join them in a new years resolution “to save the planet.”
“Veganuary” asks non-vegans to ditch meat and dairy each January to help fight climate change with names such as Joaquin Phoenix, Peter Egan, Evanna Lynch, who played Luna Lovegood in the Harry Potter film, signed up to the pledge.
Agriculture is one of the largest contributors to greenhouse gas emissions (more than all transport), potentially increasing to 50pc by 2050 – as rearing livestock for animal-based products requires far more land, water and energy than producing grain.
For example, 27kg of CO2 is generated per kilo beef in comparison to 0.9kg per kilo of lentils.
According to a 2016 Oxford study, the adoption of a vegan diet globally would cut food-related emissions by 70pc.
The Joker star Joaquin Phoenix, 45, is one of the celebrities showing his support for the campaign.
He said: “If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.
Eastenders’ Kellie Bright, 43, who plays Queen Vic landlady Linda Carter, said: “I cannot keep eating meat and dairy while wanting to do something about climate change.
“There is no better thing we can do to reduce our carbon footprint and the time to do that is now. My children deserve a future and so do yours. If you care about climate change, make a difference and do Veganuary.”
Rugby league player Anthony Mullally, 28, who plays for Superleague’s Toronto Wolfpack, said: “On the pitch I feel fitter, I have a lot more energy in the mornings which helps me cope for training more, so a lot better in it all. I’m mentally clearer as well.
Wildlife TV presenter and conservationist Chris Packham, 58, added: “As I’ve become more and more aware of our impact, the impact our diet has on the environment – and of course the species that live in it – I’ve become increasingly concerned to minimise the negative aspects of that impact.
More than a quarter of a million people took part in Veganuary last year and over half a million have participated since its launch in 2014.
The vegan UK market is worth over £572 million in 2019, Mintel figures say.
It is estimated there are now 600,000 vegans in Britain.
Participants can sign up here
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