Sign up to FREE email alerts from our Money Saving Club Newsletter

Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice

Manchester fashion brand Forever Unique has come under fire with shoppers after posting a job advert which has been branded ‘offensive’ and ‘discriminatory’.

The fashion brand, which is owned by Real Housewives of Cheshire star Seema Malhotra, has now defended itself following the backlash and apologised for ‘any offence caused’.

Sharing the job advert on Instagram, the Manchester-based clothing brand wrote: “We’re hiring for a Full Time Fit Model (Size 8)/Admin Assistant to join our Forever Unique family!

READ MORE: Mum almost ‘disowned by her sons’ after PrettyLittleThing outfit fail

“In your role as Garment Fit Model and Admin assistant, tasks include: Modelling, fitting and giving feedback on how our designs feel and how improvements can be made based on a size 8.

“Liaising with our buying and design team on a continuous basis to ensure that specifications are maintained throughout the sealing process..

“Working with our team to ensure garments are fit for purpose in terms of drape, ease of movement and other garment specifications. Please submit your CV and measurements to [email protected]

The post quickly gained traction, and rubbed many shoppers up the wrong way – as they branded it ‘discriminatory’ and ‘offensive’.

Responding to the job advert, one angry shopper wrote: “Why would you specify a size? Size 8 isn’t even the average size for the UK! Submit your CV and measurements. omg the post gets worse! Surprised at this post and yeah it’s offensive!”

“Size 8, bit offensive for women/men who want to apply but aren’t a size 8. Discrimination at its finest,” said another.

A third slammed: “My mouth literally gaped open at this advertisement. Is it even legal?”

“This is such a sad job advert. I love the film but it’s a bit devil wears Prada!!” said a fourth.

Another frustrated social media user chimed in: “So to be an admin assistant at forever unique you must be a size 8 and a female?”

However, some people came to the defence of the clothing brand, with one writing: “Why are so many people taking offence to this ? Surely they have a size 10,12,14,16 fit model but currently need a fit model for a size 8!”

Another said: “People are so quick to jump to there own conclusions with out reading the advert properly . They do all sizes of fit models but need a size 8.”

“Ffs this is an industry job. Stop being insulted. The advert is industry specific. They’re not advertising a size 8 model,” defended a third.

Responding to the negative comments on Instagram, Forever Unique wrote: ” Just to clear up any confusion in the comments, before our garments hit the site, we take them through a rigorous design process that takes the garment from a simple concept to a finished, well-fitted product.

“Please understand a fit model is a person we use to clarify the fit and drape of our designs on a person before manufacturing them to go on site. We grade and use fit models of all sizes but at the moment are currently looking for a size 8 fit model.”

A spokesperson for Forever Unique told Manchester Evening News: “We deeply apologise for any offence caused by this post.

“The role of a fit model is to help clarify the fit and drape of our designs on a person before manufacturing them. They also ensure the cut and proportions of the garment are correct and assist our design team to identify any problems ahead of production. We grade and use fit models of all sizes but in this instance, we were looking for a size 8.

“We pride ourselves in using a wide and diverse range of models in all of our campaigns and on this particular occasion, the wording of our advertisement was wrong and a complete oversight from our side.

“Please be rest assured that we have taken all of the feedback on board and will be more sensitive and mindful going forward. Our customers are our number one priority and we appreciate their continued support.”