A selfie with Gemma Collins for £12: what celebrities charge to connect with fans

Set up last year by film producer Steve Galanis, Cameo allows celebrities to monetise the time they want to spend interacting with fans

Tuesday, 26th November 2019, 4:09 pm
Updated Cameo, the singer set about delivering the news. “[Cheyanne] wants you to know that you mean a lot to her — you mean the world to her — but she’s having difficulty staying in this long-distance relationship,” he said in the clip that was shared on Twitter.

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A second Cameo video by Scaramucci, also recorded for $100, then emerged in which he acknowledged how this is “one of the toughest Cameos he’s ever given,” but that the “bad information” would be “very good” for Bradyn in the long-term. They have both since been claimed by Twitter user @SeanAppalled who says he bought them as a joke – though this hasn’t been confirmed.

In a world where we no longer covet autographs from our favourite stars, and a selfie is far more important than actually having a conversation with them, personalised video messages are the future of fan culture. Set up last year by film producer Steve Galanis, Cameo allows celebrities – who often make no secret of the fact they don’t want to pose for hundreds of selfies a day – to monetise the time they want to spend interacting with fans from the comfort of their own home.

Caitlyn Jenner ($7000), to Harry Potter actor Tom Felton aka Draco Malfoy ($444) to Sir Mixalot (who wouldn’t pay $150 for a personalised version of ‘Baby Got Back‘ sung for your birthday?).

It’s a real nostalgia fest: there’s Charlie Sheen ($550), Montell Jordan ($100), Clarissa Explains It All star Melissa Joan Hart ($70). It’s topical too: there is President Trump’s pal pornstar Stormy Daniels ($250), and last week they added The Vivienne from Drag Race UK for $40.

– and Ollie’s only reality TV crush. She rambled on for two minutes, sang Ollie Happy Birthday, thanked him for watching the show, gave our cat a shout out and even followed up with an Instagram DM to me to say how happy she was he’d enjoyed it after I posted it on my Instagram story. There was a genuine thrill to making such personalised contact with someone you’ve watched on your screen for weeks on end, no matter how low down on the celeb pecking order they may be. The beauty of Cameo is just that: everyone is a fan favourite to someone out there.

“Our goal is really to help the 99 per cent of talent monetize,” founder Steven Galanis says. “We think the Kardashians and the Drakes of the world, they have so many outlets to make money and to engage with their fans, that this is just a great outlet for everybody else to boost their reach.”

Gemma Collins reportedly charging fans £12 in cash for a selfie, while rake it in after being dumped from the island by charging per meet and greet (this year’s winner Molly-Mae Hague is said to be £4, while her boyfriend Tommy Fury is a rather more lavish £30).

While autographs can still pass hands online for huge amounts of money, it’s likely the next generation will never have even heard of the concept. With personalised video messages, exclusive Instagram content and pay-per-selfies we are looking into a future where no moment of a celebrity’s life can’t be monetised. I bet they can’t wait.

What celebrities charge on Cameo

  • $7,000 — Caitlyn Jenner
  • $550 — Charlie Sheen
  • $500 — Wesley Snipes
  • $444 — Tom Felton, Draco Malfoy from Harry Potter
  • $250 — Stormy Daniels
  • $180 — Keisha Buchanan, singer
  • $150 — Sir Mixalot
  • $125 — Dominic Monaghan, Lord of the Rings, Lost
  • $60 — Alfie Boe, tenor
  • $60 — Mr Bubbz the dog influencer
  • $60 — The Soup Nazi from Seinfeld
  • $40 — The Vivienne from Drag Race UK
  • $35 — Honey G, The X Factor

The reality of celebrity messages

My former colleagues clubbed together one birthday to get Ledley King, one-kneed Spurs legend, to give me a half-hearted greeting. It made me feel desparately uncomfortable, both to see my hero address me as “mate” while not really looking at the camera, and the dawning realisation that he must have only charged about £30 for the privilege. How the mighty have fallen. Laurie Havelock

My friends and I paid $30 for the World’s Most Dangerous Man Ken Shamrock, a 1990s professional wrestler, to both threaten and wish our friend in America a happy birthday. The happy birthday part he did well, with genuinely warm and improvised words about the upheaval of moving to Chicago, but the threat was half-hearted from the master of the ankle lock.Karl McDonald