Fashion brand Kimhēkim encountered reaction from the chronic disease area after it had versions strut down the runway during Paris Style Week on Tuesday wheeling fake IV poles.

In videos shared on Instagram, versions walked down the runway to celebrate Kimhēkim’s spring/summer 2020 style line with a fake IV pole, total with phony wrapping affixing the simulated IV bag to the version’s arm.

Sight this blog post on Instagram IT’S ME – KIMHEKIM – SS2020 – PARIS – APPEARANCE NO. 1 #pr @autrementpr #production @danielhettmann #casting @christopherlandais @lukroyer #makeup @kikomilano #hair @yann_turchi #video @studiopremices #parisfw #paris @fhcm #fhcm #parisfashionweek #kimhekim A blog post shared by– K I M H Ē K I M–(@maison_kimhekim

Sight this blog post on Instagram KIMHEKIM SS20 ME (FOCUS HUNTER) #parisshow #uploading #tomorrow An article shared by– K I M H Ē K I M– (@maison_kimhekim) on Sep 23, 2019 at 5:54 pm PDT The backlash to Kimhēkim in the remarks on Instagram was speedy, mainly from those with chronic health problem that called out Kimhēkim for co-opting what’s a really genuine clinical journey for several into”

attention-seeking””art.” “What is this?? Being unwell isn’t a style accessory,” wrote one Instagram commenter.

Others echoed similar objections of Kimhēkim’s decision to utilize IV poles and sickness as a prop in the runway show:

You should repent of yourself. Healthcare and also disabilities aren’t style and they should not be utilized so you can drum up attention for yourself. Come up with a respectable idea as opposed to deliberately disturbing people with your ‘art.’

From someone who has a persistent ailment as well as is always in and also out of healthcare facility, this is not cool.

Illness is not fashion and it’s not adorable to send completely healthy designs down the runway with phony IVs.

In a now-deleted Instagram article, Kimhēkim also posted photos of just the IV bags. Teenager Vogue reported the caption on that particular article read, “BOOST YOUR ENERGY – BE YOUR SELF – KIMHEKIM – VITAMINE – IV – DRIP.” Supporters likewise called out this blog post from the firm.

“Would not it be so much better if you contributed fluids to impaired individuals who can’t afford the therapies they need rather? And also never utilize these as props once more,” composed a commenter in action, according to Teen Vogue. “Simply employ disabled individuals rather !!!!!”

Earlier this week, another fashion brand, Gucci, ran the gauntlet after it dressed designs in garments resembling straight coats. Version Ayesha Tan-Jones staged an unexpected protest in response to the brand’s plain-styled garments in Gucci’s Spring/Summer 2020 show at Milan Fashion Week. They wrote “mental health and wellness is not style” on their hands, in addition to a lengthy Instagram blog post discussing why it can be painful to use wellness concerns to market clothing.

“Offering these struggles as props for marketing clothes in today’s capitalist environment is repulsive, uncreative as well as offensive to the countless individuals around the globe affected by these issues,” wrote Tan-Jones.

The Mighty reached out to Kimhēkim for comment and has yet to hear back.