(Reuters) – Marketers relied on laughs and also prominent celebs for the largest TELEVISION advertising and marketing occasion of the year, Sunday’s Super Bowl LIV football championship, upstaging 2 billionaires who aired nationwide presidential campaign commercials.

Advertising on the National Football Organization’s annual event often produces as much buzz as the game itself, which this year brought a come-from-behind victory for the Kansas City Chiefs over the San Francisco 49ers.

An additional highly anticipated fight of the evening was contending advertisements by President Donald Trump and Democrat Michael Bloomberg, that is seeking his party’s nomination, whose commercials are estimated to have cost as much as $11 million (₤ 8.4 million).

Advertisers invested as high as a record $5.6 million for a 30-second place, according to Fox Corp, which relayed the video game.

The babble on social media and among branding experts manipulated in the direction of gags like Planters’ mascot Mr. Peanut, that passed away and was reborn, and also football star Tom Brady’s appearance in an ad for streaming solution Hulu.

This year advertisers were more limited in advertising social causes, which controlled in 2014’s video game, claimed Benjamin Hordell, a partner at imaginative ad company DXagency.

“It’s virtually returning to Super Dish ads of old with high production worth,” he claimed. “The world is political and also whatever is polarized. People are trying to have a little fun on this national holiday.”

Vocalist as well as halftime program entertainer Jennifer Lopez starred in a commercial for Acid rock International in addition to baseball player Alex Rodriguez and also hip-hop musicians DJ Khaled and also Pitbull. The star-studded spot was guided by Michael Bay, understood for action films such as “Transformers.”

With many solid commercials from brand marketers, Trump’s and Bloomberg’s project ads did not stand apart in the mix, stated Derek Rucker, professor of advertising at Northwestern University.

“I would certainly be surprised if that was what people were talking concerning in the office tomorrow,” he stated.

Both Trump as well as Bloomberg showcased African American ladies in their advertisements. Bloomberg included a gun control lobbyist whose child was shot and also eliminated, while Trump featured Alice Johnson, that was without jail after being provided clemency.

Ladies were the facility of several of the buzziest commercials of the evening, including Microsoft, which featured 49ers assistant coach Katie Sowers, the first lady to instructor in more than half a century of Super Bowls.

The commercial was the leading advertisement of the evening among customers promptly after the game, according to System1, an advertising and marketing efficiency company that checks customers regarding just how an advertisement made them really feel.

Reporting by Sheila Dang in New York City; Editing And Enhancing by Kenneth Li and Edmund Klamann