In its first NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital and brick-and-mortar retail media, mobile app, and CTV inventory. The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. T-Mobile said the aggregate reach across its screens currently is 240 million-plus consumers across screens, which can be targeted and served ads vis its “Magenta” ad platform. ‘All American’ Posts Season High In Audience, ‘SYTYCD’ Eyes Low ABC’s American Idol (4.6 million/0.5) hit a Monday high in viewers for the season, and was up in the demo. Fox’s So You Think You Can Dance (760,000/0.1) slipped to a new audience low. CBS’s NCIS easily drew Monday’s largest audience (6.7M/0.4), while ABC’s American Idol led the night in the demo (4.6M/0.5) . Fox Corp’s 2025 broadcast of Super Bowl LIX is nearly a year away, slated to air Feb. 9 from New Orleans. During early talks with potential advertisers, however, the company is already making a bid to sell 30-second ads for at least $7 million each, according to three people familiar with the matter. The price could mark a slightly higher starting point in negotiations than that established by Paramount Global, which aired this year’s Super Bowl in February to a record audience and initially sought between $6.5 million and $7 million for a half-minute ad berth. The current carriage agreement between Paramount and Charter, the nation’s second largest cable operator behind Comcast, was set to expire at midnight ET Tuesday (April 30). The two companies have been in renewal discussions for months. The two sides reached a short extension on the deadline in order to prevent a blackout as active talks continue, a source confirmed. On Tuesday, Internet TV provider Fubo dropped all Warner Bros. Discovery networks from its lineup, alleging that the media company was seeking “above-market rates” and refused to license Turner Sports networks separately. Exclusives Viewers Say WAVE Documentary About Louisville Mass Murder Is ‘Thoughtful,’ ‘Compelling,’ ‘Real Journalism’ SiriusXM Loses 445,000 Sat Radio, 64,000 Pandora Subs The audio entertainment company, home to Howard Stern and in rebuilding mode, pointed to a “promising” takeup of its revamped app. The Good Morning America regular had been with the network for a decade. Amazon Reports Strong 1Q Results Driven By Its Cloud-Computing Unit And Prime Video Ad Dollars The Seattle-based e-commerce giant said it brought in $143.31 billion in revenue in the first three months of this year, a 13% jump compared to the same period last year. Net income came out to $10.43 billion, or 98 cents per share. That soundly beat Wall Street analysts’ expectations for 84 cents a share, according to FactSet. The purchase would give SES a combined fleet of more than 100 satellites. Noncompetes Are A Distraction From Media’s Real Issues The FTC’s recent move to ban noncompete agreements and the media management uproar that ensued are a sideline from more pressing industry concerns, namely attracting and encouraging the next generation of problem solvers. TVN Video: How Social Media Stars Grow Niches Into Audiences Social content creators from TikTok, Instagram and YouTube share how they bypassed TV’s gatekeepers and found enormous, loyal audiences thanks to compelling content, a strong narrative voice and exceptional production values (achieved with a skeleton crew) in this video from TVNewsCheck ’s Programming Everywhere conference. Click here to register as a TVN subscriber and get access to all videos from this exclusive event. Dow Drops 570, Nasdaq Falls 325, S&P Loses 80 Wall Street’s ugly April got even worse as it tumbled across the finish line on Tuesday. RedBird IMI said it had withdrawn its attempt to acquire the storied newspaper after a revolt from Conservative Party leaders. Google To Pay Up To $6M To News Corp For New AI Content Skydance mogul David Ellison is making his play for Shari Redstone’s empire and an executive trio is holding down the fort as the “Office of the CEO” while analysts parse target share prices. Samsung’s ad-supported streaming platform Samsung TV Plus is putting more sports in its lineup with free channels about baseball, golf, hockey, auto racing and combat sports. Eight U.S. Newspapers Sue ChatGPT-Maker OpenAI And Microsoft For Copyright Infringement The New York Daily News, Chicago Tribune, Denver Post and other papers filed the lawsuit Tuesday in a New York federal court. Michael Corn is named president of programming and specials while Cherie Grzech becomes president and managing editor of news and politics. The two sign multi-year contract extensions as the network plans to expand news programming to 24-hours per day later this spring. Pappas launched what was once the largest individually owned station group in the U.S. Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with “a new multi-year agreement that will restore all CMG stations on Dish, effective immediately,” the two companies said in an extremely brief statement Monday. Hunter Biden is threatening to sue Fox News for defamation, exploitation of his image and publication of hacked photographs, according to a letter obtained by Axios that was sent to the news channel last week. It’s the latest salvo in the president’s son’s more aggressive legal and press strategy over the past year amid criminal charges and tabloid coverage, and first big move after navigating the impeachment inquiry into his father. The regional sports network that airs Pittsburgh’s MLB and NHL teams is launching a direct-to-consumer streaming service, the latest to take the step as more fans cut the cord. SportsNet Pittsburgh on Monday unveiled SNP 360, which will cost fans in its local market $17.99 a month to watch Pirates and Penguins games outside of the pay TV bundle. Viewers with pay TV subscriptions will also have access to the app. To further boost the impact of Threads, Meta is offering influencers and high-profile creators $5,000 to post on its decentralized X competitor app, according to a screenshot shared by social media expert Matt Navarra. In a breakdown provided by Meta, the tech giant clarifies that the Threads bonus “is an invite-only bonus program,” adding that “if you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app.” The service is backed by U.K. broadcasters BBC, ITV, Channel 4, and Paramount Global’s Channel 5. Kevin Curran: Today’s journalism students are tethered to their phones for information. Their professors and the broadcasters who would hire them need to work together to bridge a widening chasm. The league is in advanced stages of a new round of media-rights deals; Disney’s payments would increase under the proposed deal. The company’s new office of the CEO thanked departing CEO Bob Bakish who left shortly before Monday’s call with analysts during which it took no questions. In the first quarter, the company’s total income increased 6% over the same quarter in 2023, to almost $7.7 billion, helped by Super Bowl advertising, which especially boosted the TV Media unit, which includes the company’s broadcast and cable network properties. Ad revenue was up 14%, thanks to a 23-percentage-point kick from CBS’s Super Bowl broadcast. New Jobs Posted To TVNewsCheck New jobs posted to TVNewsCheck’s Media Job Center include an opening for a digital platform specialist. Other existing job openings include ones for an account executive, executive producer, meteorologist, weekend anchor, sales manager, senior newscast producer, digital video producer and reporter. Streaming sales leaders from Gray Television, E.W. Scripps, Hearst Television, Ticker and Megaphone TV will share the latest developments in technology and strategy for OTT and FAST channels. Learn more about this critically important revenue source for broadcasters in a TVNewsCheck Working Lunch Webinar on May 16. Register here.

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