Victoria’s Secret Fashion Show officially terminated for 2019

Anika Reed

Released 1:40 PM EST Nov 21, 2019

The annual Victoria’s Secret Fashion Show won’t be occurring this year.

L Brands, the moms and dad company of the lingerie store, has formally canceled the 2019 program. ” We’ll be interacting to consumers, yet nothing that I would certainly claim is comparable in size to the style show,” CFO Stuart Burgdoerfer said throughout the firm’s 3rd quarter incomes phone call. The brand name stated the choice was part of a transfer to “develop the advertising and marketing of Victoria’s Secret.”

” Provided the decrease in performance at Victoria’s Secret, we have actually considerably drawn back on capital expense because organisation while we concentrate on ensuring that our product reverberates with clients,” L Brands claimed in its Q3 profits report.

UNITED STATES TODAY has actually connected to L Brands for comment.

Much more: Victoria’s Secret to’re- assume’ style program, states national television is not ‘right healthy’

In May, the brand name claimed it would be reconsidering the program.

In a statement sent out to the company’s associates at the time as well as obtained by USA TODAY, Les Wexner, Chief Executive Officer of L Brands, the parent company of the underwear brand, exposed this year’s show is entering a various instructions.

” Fashion is a business of adjustment. We should advance and also change to expand. Keeping that in mind, we have actually decided to re-think the traditional Victoria’s Secret Fashion Program,” the statement checked out. ” Moving forward we don’t think network tv is the right fit.”

The declaration continued, “In 2019 and also past, we’re concentrating on creating amazing as well as vibrant content and a new kind of occasion– delivered to our clients on systems that she’s glued to … as well as in manner ins which will press the borders of style in the global electronic age.”

Least expensive scores ever: Victoria’s Secret fashion show sinks

The program in current years has been buffeted by bad attention, poor testimonials and also now poor numbers. The 2018 show’s target market of 3.27 million visitors was the tiniest because coming to be a holiday TV event in 2001, with Nielsen saying the program has lost more than half its tv audience in two years.

Adding: Sara Moniuszko, Associated Press